Daniel Howells, Blog

 

The City of Melbourne re-branding

This has been posted everywhere, but I absolutely love this work by Landor for Melbourne's identity, conveying the multiple facets of the city in a structural way. (Check out Landor Sydney's blog post here.) I just have a sneaking suspicion that the branding exercise for London is going to land horribly on its face, particularly since Moving Brands' really interesting effort was just rejected by the committee.

 

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