Daniel Howells, Blog

 

The Real Good Chair Experiment

I read about Blue Dot's abandoned chair stunt ages ago, and now they have made a film about the experiment. To quote Shareable...

Blue Dot Studio put 25 of their chairs on the streets of Manhanttan, and then followed the chairs through a combination of GPS and video surveillance as people picked them up and took them home--which, by the way, the public could follow in real time on Twitter. Then the filmmakers interviewed the chair-collectors.

I thikn it's a really neat, playful promotion for Blue Dot, and the resulting video is beautifully put together...

 

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